What used to take us days with endless follow-ups and vendor confusion now takes just one click. The BrandStore didn’t just simplify sourcing, it unified how Cipla shows up, everywhere.

— Procurement Lead, Cipla

Cipla made global merchandise sourcing consistent, fast and on-brand

IMPACT
clients
100% centralised orders
Single global platform
clients
7 days → 1 day
Delivery speed

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About Cipla

Cipla is one of the world’s leading pharmaceutical companies, with 46,000 employees across 80 countries. The brand reaches millions globally, but behind that scale are thousands of employees who carry Cipla’s identity forward every day.

Branded merchandise was meant to reflect that identity. But scattered vendors, inconsistent products, shifting prices and slow approvals made even simple orders messy and unpredictable.

Cipla needed a way to bring order to the growing complexity. One platform. One system. One place to handle every merchandise request, globally.

Challenges

What started as straightforward sourcing quickly turned into operational sprawl.

  • Different vendors meant inconsistent branding and fluctuating prices
  • Manual approvals slowed down even routine orders
  • No central system to handle sourcing for events, R&R, onboarding or leadership programs

Outcomes

Sourcing no longer meant chasing vendors or managing inconsistent orders. With one global BrandStore, merchandise became easy to access, consistent across regions, and fully aligned to Cipla’s brand. Large or small, every order followed a predictable, controlled process.

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