The Brandstore gave us one structured way to offer merchandise globally without complicating execution. Employees could browse and receive items locally, while we maintained control over the brand experience.

— Global Marketing Team, Persistent Systems

One brand. One experience. Everywhere.

IMPACT
clients
100% Central Catalogue Control
clients
Global Reach. Local Fulfilment.

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About the Client

Persistent Systems is a global technology company with teams across India, Europe, and the United States. As the organisation expanded, branded merchandise began to carry more weight. It wasn’t just about apparel or accessories. It became a visible expression of shared identity across regions.

What they needed was not more merchandise. They needed a way to offer it consistently across geographies while keeping execution practical in each location.

Business Challenges Before Mandaala

Where things began to fragment:

  • Merchandise decisions were handled region by region
  • Brand consistency varied across markets
  • No central visibility into what employees were selecting
  • Cross-border fulfilment added unnecessary complexity

Outcomes

Persistent Systems introduced a single Brandstore experience that worked across regions while allowing local sourcing and fulfilment. Campaigns could be curated centrally, employees could engage directly, and orders were delivered within each geography without cross-border bottlenecks.

The experience felt unified, even though execution remained local.

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